Transforming Private Health Care in Sussex
Launching a new private healthcare clinic requires more than a tactical one-off announcement marketing campaign. Discover how Tide & Bloom partnered with a pioneering dermatology clinic, new to Brighton - to build a strong brand presence, with clear differentiation from day one.
Experts in Skin & Hair, Brighton Clinic Founders: Dr Paul Farrant and Dr Pallavi Gupta
The Challenge:
In 2025, Consultant Dermatologists Dr Paul Farrant and Dr Pallavi Gupta set out to change access to specialist skin and hair care across Sussex. Their new Brighton clinic, Experts in Skin & Hair, combines their medical expertise, advanced diagnostic technology, and compassionate patient care.
How do you launch a new dermatology clinic and quickly become the trusted choice in a competitive healthcare market?
Our Approach:
We knew our Grow with the Seasons 90-day package would help introduce strong strategic foundations and new marketing habits the Experts’ team were looking for, to make real local impact.
We’re incredibly grateful the team trusted Tide & Bloom as their strategic and creative partner. By committing to a seasonal growth approach, we worked in focussed 12-week cycles across six months so that every decision supported their long-term success.
The Bloom Effect | 6 months of impact
What we delivered?
1. Strategic clarity, fast
We facilitated a collaborative team workshop to uncover the clinic’s unique value proposition, patient needs and growth ambitions. Creating clear, strategic foundations for all future comms.
2. Joined-up brand approach
We evolved the visual identity to reflect the clinic’s dual skin & hair expertise, centred around a distinctive ampersand symbol, representing both their services and the founder partnership. We created a comprehensive brand toolkit, that now ensures consistent and credible communications across all patient touchpoints.
3. Clear brand positioning that differentiates
We defined what truly sets Experts in Skin & Hair apart: consultant-led care, advanced diagnostics, and a compassionate, patient-first approach. Creating clear messaging frameworks that reinforces their medical credibility while remaining reassuring to patients.
4. Integrated comms strategy
We developed a joined-up comms roadmap across digital, social media, content and PR - ensuring every activity worked together to build authority, visibility and new patient demand across Sussex.
4. Launch with credibility
Through a co-ordinated brand, marketing and PR approach, we confidently introduced the Experts in Skin & Hair medical team to the local community, positioning their Brighton clinic as a trusted destination for specialist dermatology care.
What our clients say?
“Gayle is an absolute joy to work with - enthusiastic, supportive, and always available when needed. Her energy and commitment really shine through, and she’s been a great support to our business. I would highly recommend Gayle for all of your marketing support needs”
Planning a launch, or new growth phase in 2026?
Whether you’re introducing a new service, refreshing your brand, or looking to stand out in a crowded market, we’d love to help your business bloom.
Book a discovery call to find out more.
