https://www.tideandbloom.co.uk/blog daily 0.75 2026-05-11 https://www.tideandbloom.co.uk/blog/wanting-better-brand-visibility-and-marketing-results-for-your-business monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/2f3e7bbb-0cca-4fd1-9a41-28a0ed59e51c/Tide+%26+Bloom_Sussex+Brand+and+Marketing_Hopsitality+Businesses1.png Blog - Wanting better brand visibility and marketing results for your business? - Sussex Hospitality | Drinks Distiller The biggest ideas often start as a quiet ‘maybe one day’. That's exactly where this project began. A bold creative concept sitting in the mind of a brilliant local drinks distiller, needing the right strategic guidance and a clear plan to make it a reality. From the brand narrative, promotional ideas, budgeting & sponsorship strategy - we shaped everything needed to take a dream business goal from an idea, to a fully planned, strategically sound signature event. Sometimes all a great idea needs is someone to help you believe it's possible and then build the roadmap to deliver it. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/27758106-5f9b-4e4a-878f-e8e39759933f/Tide+%26+Bloom_Sussex+Brand+and+Marketing_Independent+Retailers_Destination.png Blog - Wanting better brand visibility and marketing results for your business? - Independent Retailers | Destination Marketing Brighton's independent retailers are doing incredible things but with the pressure of cost of living, footfall is dropping and our much loved High Streets need championing. We’ve helped create brand visibility and deliver seasonal destination marketing campaigns that tell their story. Driving shoppers back to the high street, and giving retailers a renewed sense of brand confidence and visibility. Sometimes a fresh way of telling your story is all it takes to get people to take notice, and bring them back through the door. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/ef790859-5666-466c-9122-8201871e3434/Tide+and+Bloom_Sussex+Brand+and+Marketing_Private+Healthcare_Dermatology+Clinic.png Blog - Wanting better brand visibility and marketing results for your business? - Dermatology Clinic | Private Healthcare A brilliant Brighton team of Consultant Dermatologists opened their first clinic, but their visibility was limited to attract steady bookings. We built their brand strategy, delivering a strong brand positioning to raise their brand visibility across digital, social and local press. Growing a loyal community that trusted them before they even walked through the door. The result? Regular monthly and repeat bookings. The right brand strategy doesn't just make you look good, it builds trust and local market authority for people to recommend you. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/c099bc9a-a84c-486d-94d8-8752f96ac3a5/Tide+and+Bloom_Sussex+brand+and+marketing_Charitypng.png Blog - Wanting better brand visibility and marketing results for your business? - Local Community | Not-For-Profit Smarter Uniforms is a Brighton & Hove social enterprise, helping local families reduce their household spend and save landfill waste - but without visibility, even the most important services can go unnoticed. In just 30 days we took their social presence city-wide. Securing press coverage, local council support, and rallying a local community of supporters. When you build a loyal community that recommends you - everything changes. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/4180b3be-de10-409f-b72e-9d7eb6a7ca78/Tide+%26+Blooom_Sussex+Brand+and+Marketing_Beauty.png Blog - Wanting better brand visibility and marketing results for your business? - Sussex Hair & Make-up | Beauty A highly experienced local make-up artist had years of expertise, a loyal client base and a brilliant reputation - but her business was much quieter in the winter months. One focused strategy session changed that. Together we reframed her offer, built compelling seasonal packages and launched new services at the right price point. Creating a new steady flow of business enquiries all year round. Even the most established businesses benefit from pausing, reflecting and seeing their own potential through fresh eyes. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/7bf0affb-3db3-4755-bb86-c9cff9c35976/Tide+%26+Bloom+Sussex+Marketing_Health+%26+Wellness.png Blog - Wanting better brand visibility and marketing results for your business? - Health & Wellness | Not-For-Profit A much loved Brighton institution, built in 1976 has helped generations become stronger swimmers, living by the sea but it was a well kept secret. Urgent building repairs meant critical funding was needed to protect their future. We helped them build awareness to tell their story city-wide. Raising the profile for this hidden gem, engaging the Brighton & Hove community to secure the vital funding their future depends on. Because some businesses and organisations are simply too special to stay invisible . https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/31204b86-c906-4f1d-8dfb-530558d541c8/TIde+and+Bloom_Sussex+Brand+and+Marketing_Private+Healthcare_Women%27s+Health.png Blog - Wanting better brand visibility and marketing results for your business? - Women’s Health | Private Healthcare Before starting their social media drumbeat, the most trusted and relatable brands are clear on their brand positioning, who they're talking to, and what they want people to think, feel and do next. We delivered strategic clarity, a new brand positioning, content direction, channel strategy and community partnerships. Transforming a hidden local Women's Health brand into a recognised, trusted voice across our Sussex community. Their marketing was finally communicating with the purpose and confidence their team deserved. Visibility without strategy is just noise. Strategy with purpose is how brilliant brands bloom. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/a59ccd0f-4e35-4fa2-9612-90bdcbd1a85d/Tide+and+Bloom_Sussex+Brand+and+Marketing_Creative_Designer.png Blog - Wanting better brand visibility and marketing results for your business? - Local Designer | Sussex Creatives An incredibly talented local illustrator with a beautiful portfolio, was ready to reframe her personal brand to reflect the full depth of her creative expertise and attract more of her ideal clients. Our Get Season Ready strategic workshop helped her articulate her unique value with real confidence. Strengthening her brand story and identifying the retail and hospitality clients she most wanted to work with. The result? She attracted local business collaborations, and secured exciting new ways to bring her illustrations to life, by landing a personal brand that matched her beautiful talent. Your work deserves to be seen, how are you going to reach new people? https://www.tideandbloom.co.uk/blog/one-year-in-bloom monthly 0.5 2026-05-08 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/0f88ed48-7240-4a6e-a073-c4dc58b58cbe/PBB_4805.jpg Blog - One year in Bloom… - Make it stand out Gayle Jones, Founder Tide & Bloom | Brand & Marketing Consultancy https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/0ef54b43-f85c-4433-ab1b-f8ca2849de64/blue+logo.png Blog - One year in Bloom… - Tide represents the resilience and energy of our Sussex coastline, adapting to external pressures through seasonal change. Similar to the journey of running a business Bloom reflects fresh ideas and creative growth to make real impact, and something to make us all smile. Together, they captured a core belief: that your brand and marketing should evolve with your business, just as the seasons do. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1778141853085-TZTG2H1KEUTK77VE7BBQ/Tide+%26+Bloom_Sussex+Marketing_Community.JPG Blog - One year in Bloom… https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1778141912590-42JCWNJL63DA3A6VPQIM/Tide+%26+Bloom_Sussex+Marketing_Team.JPG Blog - One year in Bloom… https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1778146029615-64AXPXKYY9M0CZB6EQ3F/Tide+%26+Bloom_Sussex+Marketing+Team+3.JPG Blog - One year in Bloom… https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1778146129773-YFWDGWE70MABGCME7ZSS/Tide+%26+Bloom+Sussex+Marketing_Team+4.JPG Blog - One year in Bloom… https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1778147483127-1F1V4VEAPWX8RFZOAC9G/IMG_6504+2.jpg Blog - One year in Bloom… https://www.tideandbloom.co.uk/blog/transforming-private-health-care-in-sussex monthly 0.5 2026-05-08 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/74370e39-2031-49dd-b6f2-b5e30ad093ff/01MeetTheFounders+-+1.webp Blog - Transforming Private Health Care in Sussex - Make it stand out Experts in Skin & Hair, Brighton Clinic Founders: Dr Paul Farrant and Dr Pallavi Gupta https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1771169725954-2WVO3JSR1SUV2J8MFYC3/february.png Blog - Transforming Private Health Care in Sussex https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1771170657314-ZCD3D0EXPOSXS8FYXZFW/1.png Blog - Transforming Private Health Care in Sussex https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1771170657418-G78805QYXH360RPNCDAE/2.png Blog - Transforming Private Health Care in Sussex https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1771170836814-CA6L5YVB0B80PENR1SW8/IMG_7635.jpg Blog - Transforming Private Health Care in Sussex https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1771170658990-6T6VC2T58NX5XNAW25P6/3.png Blog - Transforming Private Health Care in Sussex https://www.tideandbloom.co.uk/blog/stop-scrolling-start-strolling monthly 0.5 2026-05-08 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/9d19358c-78cf-41d5-99c5-74eafc06716c/Hanningtons+hero+instagram+post+%281%29.png Blog - Stop Scrolling. Start Strolling. - Beautifully Designed Creative Collaborating with Brighton illustrator Danielle Brooks, we delivered a suite of characterful and bespoke illustrations to bring Hanningtons Lane retail destination to life with a blend of nostalgia, discovery and festive charm. Showcasing the Lane’s tucked-away location and its independent shops and gifts, using warm festive details to create a sense of magic and invitation. We delivered a suite of digital and social creative to celebrate the independent retailers, consciously curated gifts and ‘meet the maker’ moments, positioning Hanningtons Lane as a place to rediscover the joy of Christmas shopping. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/3ae9b021-cf6d-4249-8a4f-c42a358640b0/Tide+%26+Bloom_Hanningtons+Lane+Retailers_Films.png Blog - Stop Scrolling. Start Strolling. - Impactful Storytelling Content Collaborating with Secret Sussex, we produced a series of short videos filmed on location with Hanningtons Lane retailers themselves. These 6 x short films: Captured Brighton’s festive atmosphere Spotlighted the personalities behind independent businesses Showcased thoughtful gift ideas and stocking fillers Encouraged shoppers to explore Hanningtons Lane https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/437e625f-4363-4cba-98e5-cc2247d7a537/Screenshot+2025-12-21+at+13.34.23.png Blog - Stop Scrolling. Start Strolling. - Secured local press coverage across Sussex Activating local media partners Brighton Argus, The Brighton Squawk, Btn on the Inside, we amplified the Hanningtons Lane festive events during the critical December window. This was strengthened by a Latest TV live interview and a strategic collaboration with Secret Sussex, Together, the local PR coverage captured Brighton’s unmistakable independent retailer spirit and festive atmosphere, to drive visibility and increased Christmas shopping footfall. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/90446570-a15a-4497-9983-e12e37fb2e11/Screenshot+2025-12-21+at+13.37.50.png Blog - Stop Scrolling. Start Strolling. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tideandbloom.co.uk/blog/get-ready-to-bloom-in-2026 monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/48ba8787-6ee1-4383-a137-0b25341e1837/Hello+NOvember_Tide+%26+Bloom_Seasonal+Blog.png Blog - Get Ready to Bloom in 2026 - Make it stand out Tide & Bloom Seasonal Blog | Hello November https://www.tideandbloom.co.uk/blog/30-days-16-posts-big-brighton-amp-hove-impact monthly 0.5 2026-05-08 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/442f0037-8755-42da-bc71-b9a5ed125202/TIde+and+Bloom_Smarter+Uniforms_Data.png Blog - 30 Days, 16 Posts = BIG Brighton & Hove Impact We turned complex national statistics into clear local data, ensuring the campaign’s message resonated with local families and drove Brighton & Hove impact. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/568e9c74-fb0b-4ae2-92b8-c0022342e183/Tide+and+Bloom_Smarter+Uniforms_Creative+Campaign.png Blog - 30 Days, 16 Posts = BIG Brighton & Hove Impact We anchored the campaign creative in local pride, with recognisable Brighton & Hove landmark illustrations featuring the i360, the Amex Football Stadium and Rampion Wind Farm Turbines. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/0248795e-cd2c-4905-97a4-82de0984573f/TIde+and+Bloom_Smarter+Uniforms_Marketing+and+PR+impact.png Blog - 30 Days, 16 Posts = BIG Brighton & Hove Impact The Stop, Swap & Save campaign didn’t just grow numbers, it grew local pride, partnerships, and possibilities. New council support, volunteer interest, and community engagement ensured Smarter Uniforms became more visible. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/16b66c8e-40c5-4161-9ac4-a1ab3c8aff13/TIde+and+Bloom_Smarter+Uniforms_Campaign+Results.png Blog - 30 Days, 16 Posts = BIG Brighton & Hove Impact - Make it stand out Stop, Swap & Save Campaign Results https://www.tideandbloom.co.uk/blog/get-aw25-strategic-focus monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/5f039d4b-2a6b-439d-a602-5a694e98efa6/Hello+October_New+Seasonal+Strategy_Blog.png Blog - Get AW25 Strategic Focus - Make it stand out Hello October | Plan ahead with a new seasonal brand and marketing strategy refresh https://www.tideandbloom.co.uk/blog/autumn-season-brand-impact monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/ce2c1eaa-75ce-474e-b882-383dc9f1538d/Hello+September+New+Seasonal+Edit+Blog.png Blog - Create Brand Impact this Autumn - Make it stand out Hello September | Changing of the seasons with colourful Autumn trees https://www.tideandbloom.co.uk/blog/https/wwwbrightonchambercouk/blog/meet-gayle-jones monthly 0.5 2025-08-30 https://www.tideandbloom.co.uk/blog/why-work-with-tide-and-bloom monthly 0.5 2026-05-08 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/64e2c2e3-fc3e-4081-af96-2880744ef3d8/PBB_4805.jpg Blog - Why work with Tide & Bloom? - Make it stand out Gayle Jones - Founder, Tide & Bloom https://www.tideandbloom.co.uk/blog/lets-talk-brand-strategy monthly 0.5 2026-05-08 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/54c58036-0041-49be-9366-89bda45c1311/Untitled+design-7.png Blog - Let’s talk Brand Strategy - Is your brand still working hard enough, to attract your ideal customers? It's not just about looking good, it's about staying relevant, standing out, and showing-up with real purpose. That’s where brand strategy comes in. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/fe23ee83-07f7-43b0-acca-036b24fbdef6/Sunshine+Pink.png Blog - Let’s talk Brand Strategy - 1. Shine Bright Your brand story is more than just how you started. It’s the heart behind what you do and why it matters to your customers. When you’re clear on what you stand for, it becomes easier to create marketing that feels aligned and attract more of the right people. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/8b0138ba-c62d-4801-8401-cfe63910607c/Watering+Can+Pink.png Blog - Let’s talk Brand Strategy - 2. Dream Big Your brand vision keeps you focused and helps guide how your brand shows-up. It gives direction to your marketing, your content, your decisions, and continues to build consistency that your customers trust. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/aab8fd6d-e5e6-4351-ace3-0e87a18d3ca6/Bloom+Pink.png Blog - Let’s talk Brand Strategy - 3. Get Blooming with Purpose Your brand purpose shapes how people feel about your brand, and why they choose you over someone else. This doesn’t need to be too wordy. It just needs to be honest and rooted in something your customers care about. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/3492338f-dd81-478c-8222-cbf4f9b221f2/Seed+with+Purpose+Pink.png Blog - Let’s talk Brand Strategy - 4. Reasons To Believe What real problems are you solving? How are you making life easier, better or more memorable for your audience? This is where your brand strategy really connects your audience to the things they need, and love. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/ba887b25-e27e-4b22-8dd9-f6ea5cfd4ca9/Smiley+Pink.png Blog - Let’s talk Brand Strategy - 5. Reasons to Buy Show how your products, services or expertise meet your customer’s needs right now - season after season. https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/8e1ad946-2fc7-4587-8331-8577ebe83005/Tide+Changes.png Blog - Let’s talk Brand Strategy - 6. From Telling to Connecting When your brand message lands, your business grows. Not because you're shouting louder, but because you're saying the right things to the right people, at the right time. In a way that feels authentic and how only your brand can. https://www.tideandbloom.co.uk/blog/hello-june monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/b9ad4c47-6700-4ba4-a575-87deb238f646/Summer_BrightonBeach.png Blog - Hello Summer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tideandbloom.co.uk/blog/embracing-the-2nd-spring monthly 0.5 2025-05-31 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1748692972471-3908UC04HIXA8NU5MXZF/7AFBFBB6-A608-487A-8CAB-92003D193280_1_201_a.jpeg Blog - Embracing the Second Spring https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1748692972312-AQ0AB0JVIMORABC74LRY/FC2CBB65-7853-4AA3-9ECD-B2150431F8F6_1_201_a.jpeg Blog - Embracing the Second Spring https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1748692973946-LRSQQ41J462P0RYSCZAA/B2688B62-4925-47D5-9BCA-9A858B013DE3.jpeg Blog - Embracing the Second Spring https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/1748692974042-2NW1STW0OWISNW1TFUYW/3F8BED4E-1A8B-4C82-8FE0-42E0F5FF3601_1_201_a.jpeg Blog - Embracing the Second Spring https://www.tideandbloom.co.uk/blog/blog-post-happy-hormones-marketing monthly 0.5 2026-05-07 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/02fbf88a-2fab-4db8-8692-e2264fd7cd55/TWHC+Client+Review.png Blog - Happy Hormones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tideandbloom.co.uk/blog/blog-post-original-brand-rebel monthly 0.5 2025-09-27 https://images.squarespace-cdn.com/content/v1/67ed79b2c295694a1bd4f158/69d80cb1-6b66-4b7e-a2e6-08e63f52b75b/Anita+Roddick+Sussex+business+pioneer.png Blog - The Original Brand Rebel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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