Happy Hormones
Client | The Women’s Hormone Clinic (TWHC)
A Sussex-based woman’s health service, led by an incredible team of all female GPs. Providing expert health advice and personalised hormone treatment for women of all ages, with symptoms ranging from PMS and PMDD to Perimenopause, Menopause and beyond.
The Challenge
TWHC knew they were offering something special with their tailored service and personalised hormone treatments, but their brand and marketing wasn’t reflecting it. In an increasingly crowded Health & Wellbeing market, they were struggling to stand-out and clearly communicate their value.
With new British Menopause Society Accredited GPs joining the team and with ambitious growth plans on the horizon, it was time to give their brand and the team the standout they deserved to drive sustainable leads.
The Approach
A new strategic approach to raise awareness of TWHC throughout the seasons, whilst positioning the team as the online go-to experts for the right hormone advice and treatment, for women of all ages.
The Solution
The Women’s Hormone Clinic went from feeling reactive in their marketing approach to confidently owning their space in the health & wellness market. We shaped a seasonally-led strategy that delivered a brand identity grounded in their values and expertise, a clear marketing plan to grow with and the confidence to show up consistently, building trust and credibility with the women they’re here to support.
Her'e’s what blossomed with our Grow with the Seasons package
🌼 Strategic Foundations
A fresh purposeful approach to brand strategy and a seasonal-led marketing plan with clear goals
🌼 A Bold New Brand Positioning
We transformed what makes TWHC unique into a confident brand story, the whole team is proud to share. With clearer messaging that connects across every channel and speaks directly to women of all ages.
🌼 Expert Team Voices, Amplified
It was time to bring the team’s hormone expertise and glowing client testimonials to the forefront, with a new seasonal content focus to build trust and credibility.
🌼 The Marketing Bloomline
Our ongoing concierge-style support with regular check-ins, ensured the TWHC team stayed focused with the right guidance to keep things blooming.
The Results
Our new Spring reset created real momentum and achieved:
Best month ever, for online bookings
Content engagement growth reaching over 18,000 views, and significantly increasing interactions
New partner collaborations with local wellbeing brands and a local celebrity influencer
Increased event speaker enquiries, positioning TWHC as a trusted voice in women’s health
The Women’s Hormone Clinic didn’t just grow, they started showing up with brand purpose and confidence.
Happy Bloomers:
“Working with Gayle at Tide & Bloom has completely changed the way we think about marketing. We finally feel like we know what to say, how to say it and where to focus. She’s given our team confidence and a real sense of marketing momentum.” Dr. Ginny Ponsford, The Woman’s Hormone Clinic.
If you’re looking to Brand and Marketing support to make your business bloom,
