Why Fractional Marketing Works?
Senior marketing leadership for growing businesses, without the cost of a full-time hire.
Hello, I’m Gayle a brand strategist and marketer with 25+ years’ experience.
I provide flexible support for businesses who are looking for an experienced marketer to bring a fresh perspective, making sure your investments are driving your big business ambitions, and commercial results.
Helping growth stage businesses ready to bloom.
Fractional Marketing is on the rise
Research reported in Marketing Week shows demand for fractional marketing leaders is driven by expertise, not cost, with scale-ups and growth businesses hiring most.
Helping you make better marketing decisions
Many businesses hire Fractional CMOs to become a trusted strategic partner and part-time hire to your leadership team. My role is to deliver the brand and marketing direction, build the right foundations and optimise marketing efficiencies to deliver commercial impact.
The experience you’re hiring
I bring extensive brand and marketing experience, having worked at full-service creative agencies and leading in-house marketing teams. I’ve shaped brand direction and led integrated multi-channel campaigns & creative initiatives for many UK and global iconic brands.
With experience across FMCG, luxury drinks, hospitality, entertainment, tech, travel and financial services - including brands such as The O2, Virgin Media, T-Mobile, Pernod Ricard and many more.
How I can help
Strategic Direction
Marketing audits & team workshops
Customer research & insights
Brand positioning, value proposition and storytelling
Go-to-market and campaign plans
Team Leadership
Mentoring & clear objectives for your in-house team
Agency & supplier management
Cross functional team alignment
Integrated Marketing (full channel mix)
Creative direction, partnerships and brand activations
SEO & website optimization
Digital content, social & targeted paid ads
Email marketing & CRM automation
Print, in-store promotion and direct mail
TV, press, radio, out-of-home advertising
PR, influencer marketing & events
Acquisition & Retention Marketing
Marketing Performance
Lead generation & pipeline growth
Evaluation & analysis
Board-level reports
Budget planning & ROI optimization
A specialist team, when you need one
I can also save you the hassle of recruiting and finding the right marketing team. Through many years’ of creative collaborations, I’ll bring the prefect team of vetted specialists, carefully curated for your brief and budget,
No-last minute recruiting. Just the right specialists bringing the right vibes, and creating brilliant work together.
How we can work together
Every fractional placement and scope of services is tailored to your specific business goals, priorities and your stage of business growth. Most businesses start with 1 day per week, across 3 to 6 months, beginning with an audit or team workshop to ensure clear priorities with 90-day direction and an actionable plan, aligned to your business goals.
I work across Sussex and London, or remotely across the UK.
Tell me your business goals and I'll show you how I can help you get there.
