3 Get Season Ready Lessons from our Brand Workshop in Littlehampton, West Sussex
Navigating the messy middle of business ownership
Running a business can throw you in at the deep end and juggling daily priorities, whether you’re just starting out or ready to scale. And right now, it feels like the pressure is coming from every direction. Costs keep rising, and everyone’s telling you AI is the answer.
Many of the Sussex business owners I speak to are feeling stuck in the messy middle, they’ve a clear vision for the business they’re building but their brand and marketing doesn’t feel connected to it.
Why Big Hearted Communities Matter
When you run your own business, it’s easy to feel like you’re wearing many hats on your own. That’s where a supportive local business network makes all the difference. It’s the perfect place to test ideas and share honest tips on what’s working, and what’s not.
Creative collaborations and community connections are at the heart of what we do at Tide & Bloom.
That’s why I’ve loved watching Richard build a big hearted community through Sussex Independent Collective. We first met when I started Tide & Bloom last year, and I was inspired by how he’s bringing Littlehampton’s retailers, growers, crafters, distillers, artists, hospitality owners and entrepreneurs together to make positive change.
Within an hour, Sussex business owners left with:
1: How to Get Season Focussed
Just as nature adapts with the seasons, your business and brand also need to evolve with them.
Most owners arrived feeling stuck in the messy middle, trying to do everything at once. They left knowing the one thing they want to see happen this season, and with a focus that makes every other marketing decision easier.
2: The belief that makes you different is already there
Your difference isn’t something you have to create. It’s in your story, your purpose and the way you uniquely do things. My Get Season Ready framework helps business owners in the room to quickly identify theirs, and to think more confidently about how they could talk about their business in a way only they can.
Going from invisible to unmissable.
3: The shift from selling to connecting
Nobody wants a sales pitch. We want to feel understood, as if we’re connecting to a trusted friend. The biggest shift of the session was moving from chasing strangers to building trust with the people who already love what you do, by building a community of loyal supporters and letting word of mouth work its magic.
Try this: Ask three loyal customers why they choose you. Listen for the words they use, not the ones you’d use.
Thank you Richard, for inviting me to share my brand and marketing know-how with Sussex independent Collective, I really enjoyed meeting everybody at our Get Season Ready brand workshop taster session.
The countdown is now on to visit Littlehampton’s Christmas Unwrapped event launching 22 November for late night Christmas shopping, meet the makers and enjoy some festive fun! ✨🎄
Are you looking to Get Season Ready?
Tide & Bloom is here help businesses of all shapes and sizes, ambitions and budget.
To find out how we can get your business blooming, book a 20mins discovery call
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